Lucid Motors Quantitative Ergo-Analysis

In this independently assigned project, I designed a process to accurately calculate overall ergonomic scores for vehicles, based on the subjective value of their ergonomic sub-attributes (driver visibility, rear leg space, controls usability, etc.). I utilized a mixed-method approach, collecting quantitative + qualitative data directly from consumers to help us understand their thought processes when purchasing cars, validated our data sets against one another, and ultimately built a mathematical model to give precise, accurate scores to any car. All parts of the study employed built-in measures designed to mitigate noise, bias, and confounding variables.

(most intellectual property withheld)